Citrus & herbs
Expressive · Bright · Green
A possible direction for a lively contemporary brand.
Give your space
a signature.
The lighting, materials and music already tell your brand story. Let scent become another considered detail, planned around how people enter, explore and spend time with your products.
Explore our approach See how we work with you
Retail / street presence to brand experienceIllustrative X concept
The street threshold / Concept scenting brief
Introduce the brand after the threshold
Trial a wall-mounted EP200 beside an indoor display edge. The arrangement preserves valuable browsing floor space and keeps equipment behind the public walkway, subject to a suitable wall and power point.
Supplier volume estimate, not measured reach in this building. Equipment quantity and settings follow the site review.Fragrance directionVelvet Noir
Velvet Noir’s peach, cardamom and pepper suggest a fruit-and-spice direction for a fashion-led showroom. Sample it alongside the actual products and finishes before confirming the brand signature.
- What the layout tells us
- A covered street frontage leads into the enclosed showroom.
- Placement approach
- Explore a welcome point inside the shop, keeping the public walkway and open frontage outside the proposed zone.
- Before we specify
- Review door openings, weather exposure, available power and the first customer display.
- How we would operate it
- Begin with the enclosed arrival during opening hours. Record door conditions and merchandise changes, then review the first display and street threshold before adjusting the setting.
- What we would review in a trial
- Look for a welcome that staff and customers associate with the brand, with comfortable intensity inside and no persistent fragrance on the public walkway.
A scent direction that belongs among your displays.
A furnished flagship needs room for browsing, trying, discussing and purchasing. Display bays, consultation seating, fitting spaces and support rooms give the scenting brief more structure than a single shop footprint.
An illustrative X concept, developed around the way this type of space works.
The corner flagship
- Setting
- Retail interior concept
- The concept
- Display bays, consultation, fitting & support spaces
- Our contribution
- Assessment priorities & site questions
Start at the shopfront. Follow the path to a conversation.
A fragrance rationale, reviewable positions and a trial notebook that helps your team decide what belongs in the store.
Small details. A complete impression.
We look for a place where the diffuser complements the display without becoming the display. Access, power, product sensitivity and the path through the store all shape the proposal.
Inside our space assessmentThe feeling,
before the fragrance.
Begin with your materials, merchandise and customer. A fashion boutique, a furniture showroom and a jewellery store should not automatically receive the same fragrance direction.
Tea & soft florals
Airy · Delicate · Refined
An option for light materials and personal consultations.
Woods & amber
Textural · Rounded · Warm
A direction for rich interiors and intimate showrooms.
Designed around the way people discover your brand.
A furnished flagship needs room for browsing, trying, discussing and purchasing. Display bays, consultation seating, fitting spaces and support rooms give the scenting brief more structure than a single shop footprint. Select a point on the drawing to explore the approach.
The corner flagship
Retail interior concept Display bays, consultation, fitting & support spaces
D1–D2 · Proposed diffuser positionsAssessment pointsVisitor route
Hover or tap A–C or D1–D2 for the layout decision, diffuser, fragrance and operating plan. Device symbols are enlarged for reading. The gold pulse is illustrative, not a measured coverage boundary. A–C explain the layout; the dashed line is a visitor route.
X / Concept case study
Let the brand lead the scent.
A street-facing threshold and a longer consultation moment need different attention. Trial the arrival first, then decide whether the lounge needs its own device.
Arrival-first proposal. The consultation position is an option for assessment, not an automatic second unit.
01 / Equipment candidate
A wall-mounted EP200 preserves valuable retail floor space. Its 1,000 m³ catalogue estimate is checked against the measured retail zone.
1,000 m³Listed volume estimate
≈ 333 m² equivalent reference area
1,000 m³ ÷ 3.0 m. This is a capacity conversion, not this drawing’s area or a prediction of reach.02 / Signature direction
Proposed fragrance
Velvet Noir
peach · cardamom · pepper
Velvet Noir’s peach, cardamom and pepper suggest a fruit-and-spice direction for this fashion-led interior. We would sample it alongside the actual merchandise and materials before agreeing a signature.
Explore the fragrance Confirm the compatible machine-oil format during sampling. Bottle imagery shows the scent direction.03 / The placement decision
Arrival display edge
On the perimeter beside the entrance display, clear of door swings and display islands. The position belongs to the arrival, without occupying the browsing path.
Before installation
Check the wall, power, open-door conditions and nearby materials or products before sampling.
Day-to-day operation
Make the proposed trial part of the store opening routine: confirm the agreed setting, door conditions and the current entrance display. Have the store manager log adjustments and merchandising changes. Keep the scent direction stable while collecting feedback, and give staff a clear way to pause the trial during the day.
What to review during the trial
Compare the entrance display, first browsing pause and deeper sales floor under similar trading conditions. Ask whether Velvet Noir fits the collection and leaves merchandise comfortable to handle and evaluate. Record staff comfort later in the shift and customer comments; treat sales data as context rather than proof that scent caused a change.
Keep the scope intentional
Fitting rooms, stock and staff areas are outside the initial brief. Keep entrance and consultation scents consistent if both zones are agreed.
The service continues after placement.
Develop my scenting brief Review brand fit, staff comfort and customer comments during a defined trial, with merchandising and opening hours recorded.
Begin withBrand fit
Choose a scent direction alongside the merchandise and store identity.
Plan aroundThe browse
Consider entrances, display routes and longer consultation moments.
Review throughA focused trial
Agree a small test area, staff feedback and a practical adjustment process.
About this concept
An original furnished plan concept, viewed directly from above. It illustrates the relationships between spaces and possible assessment priorities. It is not a measured or construction drawing; furniture, partitions and circulation are indicative. Floor area, ceiling height, ventilation, access and equipment placement must be established from your actual plan and site visit.
An original furnished plan concept, not a measured drawing or customer installation. Your plan and site assessment shape the final proposal.
Your floor plan is the starting point.
The site visit makes the proposal specific.
A plan your team
can work with.
A fragrance rationale, reviewable positions and a trial notebook that helps your team decide what belongs in the store.
Preview of a proposed project brief. Final deliverables and service arrangements are agreed in your quotation.
Space & scope schedule
The corner flagship · illustrative example
| Space | Concept focus | Planning status |
|---|---|---|
| Entrance & main display | First impressions and door activity | Brand-fit discussion |
| Merchandise & consultation | Browsing routes and longer conversations | Focused trial planning |
| Fitting spaces | Enclosed, personal customer use | Preference and ventilation review |
| Checkout & support | Staff routines and practical access | Operational coordination |
Decisions & site checks
The questions that make this property specific.
- A
Store entrance
Check door activity, neighbouring uses, power and the first points where shoppers pause.
To be verified on site - B
Browsing & consultation
Check dwell time, nearby products, staff comfort and how to pause or adjust the trial.
To be verified on site - C
Fitting & support
Confirm staff routines, ventilation boundaries, customer preferences and service access.
To be verified on site
How we would review the experience
Brand fit and too-strong feedback, with comparable visitor and purchasing-visitor counts alongside promotions, opening hours and staffing.
Agree the scope, responsible contact and route for adjustments before handover.
Your property gives us the real dimensions.
Your team gives us the operational detail.
The retail strategy / Brand fit, then a fair trial
A better experience. An honest scorecard.
Set the questions before the trial: does the scent belong here, how do shoppers respond, and what else changed in the store? Look at experience and trading figures together.
Research across customer settings
71independent samples
15,447 respondents
15,447 respondents
The stronger signal is in the experience.
A meta-analysis found positive effects on satisfaction, purchase intentions and time spent. The pooled expenditure result was not statistically significant.
Shopping satisfaction
0.144
Purchase intentions
0.105
Time spent in the setting
0.078
Expenditure
0.051Expenditure result not statistically significant
00.100.20
A correlation is not a percentage sales uplift. Samples span customer settings and outcome groups overlap. Adjusted effects depend on context; these are not results from X clients. Significance is reported for pooled unadjusted effects; plotted values are adjusted.
Roschk & Hosseinpour (2020), Table 3Try the arithmetic
Practice data · edit the countsYour trial notebook
Observed difference0percentage points
Purchasing visitors ÷ total visitors. Count each visitor once. An observed difference does not show that scent caused the change.
Record alongside the counts
Weekday & hours
Promotions & pricing
Staffing & layout
Shopper & staff feedback
Make the trial worth learning from.
A scent should belong to your brand. A useful trial should tell your store team more than whether the fragrance was noticeable.
Build your store’s scent brief- 01
Define brand fit
Turn the store identity into a short sensory brief: materials, pace, merchandise and the feeling you want at the threshold. Agree what would feel out of place.
- 02
Agree a fair comparison
Plan comparable observation periods and record footfall, promotions, staffing and opening hours. Decide the questions before discussing trial results.
- 03
Review experience and behaviour
Collect shopper and staff feedback alongside counts such as visitors and purchases. Track scent appropriateness and any too-strong feedback separately from commercial metrics.
- 04
Decide, then document
Review the observations and operating effort together. If proceeding, agree the placement, settings and care arrangements; reassess when the merchandise or store layout changes.
What you may
be wondering.
Can the scent match our brand?
We develop a shortlist around your brand character, interior and intended experience. You can explore existing fragrance directions or discuss a separate bespoke brief.
Will scent increase our sales?
We do not promise a sales uplift. The proposal focuses on an appropriate atmosphere, customer and staff feedback, and whether the scent direction fits your store.
What if we move displays frequently?
Tell us how your floor changes. We can consider access and placement flexibility when developing the proposal, then review changes that affect the scenting area.
Let’s look at
your space.
Bring your floor plan if you have one. Your location, approximate area and the spaces you want to scent are enough to start the conversation.
Request a site assessment
Scope, equipment and service terms are confirmed in your quotation.
Architectural scenes and interiors are visual concepts created for X Essential Oils, not photographs of named client installations.